CeBIT 2017, one of the world's largest international trade fairs specializing in information and communications technologies and business, was held in Hannover from March 20-24, 2017. The Aisin Group presented its first booth at the event, along with Toyota and Denso. Here, Kazue Onishi of the Aisin Seiki Public Affairs Dept. gives us an on-site report from CeBIT.
- CeBIT, one of the world's largest international trade fairs specializing in IT business
CeBIT, featuring exhibits of state-of-the-art IoT, big data, cloud, security technologies and more, is an international trade fair with 3,000 exhibitors from 70 countries and 200,000 visitors.
Approximately 60% of both exhibitors and visitors come from outside Germany, making this international trade fair an ideal place to connect directly to the global business world and find new customers and business partners from Europe, Asia and around the world.
118 Companies and Organizations
Exhibited at the Japan Pavilion
At the Japan-Germany summit meeting in May 2016, it was agreed that Japan would participate in CeBIT 2017 on a national scene as a partner country. In this context, 118 Japanese companies and organizations exhibited together in the 7,200-square-meter Japan Pavilion. This was the largest-ever “partner country” exhibition.
The participating companies included those active in a wide range of fields, including those leading the IoT field in Japan, such as the NTT Group and the Hitachi Group.
Japanese Prime Minister Shinzo Abe and German Chancellor Angela Merkel attended an opening ceremony the day before the exhibition. A speech viewed by more than 2,500 participants underscored the mutual friendship and partnership between “two countries dedicated to cooperating realizing the German government’s vision of Industry 4.0 and connecting it to an all-inclusive and comprehensive ‘Society 5.0’.”
On the first day of the trade fair, Prime Minister Abe and Chancellor Merkel visited the Japan Pavilion, engaged with a number of advanced technologies, and conveyed Japan’s focus on IT as a growth strategy to the assembled overseas media.
Toyota, Aisin Group and Denso Jointly Exhibited
Three companies – Toyota, the Aisin Group, and Denso – jointly exhibited at the Japan Pavilion. The Aisin Group presented next-generation mobility technology and technologies that support automated driving, with the theme of “A Future Mobile Life that Makes Dreams True.”
ILY-Ai, developed by Aisin as a next-generation mobility device, is a near-future vehicle that makes getting around fun in all situations for all generations, from young people to seniors. It is also a smart “partner mobility” device that switches among the four modes of vehicle, scooter, cart, and carry, and plays various roles in people’s daily lives using the LiDAR 2D / 3D distance image sensor, helping to connect human beings and society. As the firstWe also exhibited our Remote Parking System, developed as a technology to support automated driving, which enables people to park and retrieve their vehicles using smartphones. In addition, we displayed a driving safety system that constantly monitors drivers and controls the rear-wheel steering and brakes when the driver falls into an abnormal condition and is unable to drive due to physical condition and so forth, and automatically parks the vehicle on a safe road shoulder, as well as introducing technologies that support automated driving using data gathered from connected cars.
Thoughts after Finishing CeBIT Participation
The CeBIT Japan Pavilion was full of exhibits from Japan’s top companies. It was an honor and a humbling experience for the Aisin Group to be selected as one of them.
This being an exhibition described as an “international trade fair of information and communications technologies,” it dealt with all manner of cutting-edge electronics technologies that will change people’s lives in the future, such as IoT and digitalization technologies, and was a very exciting experience.
Especially for those unfamiliar with the Aisin Group, it was an opportunity to get to know our ideas and our approach to the future, and I believe we were able to show an appealing side of ourselves different from at motor shows.
Also, there was an unexpectedly high level of interest in ILY-Ai. This may reflect lifestyles in Europe, where people widely use public transportation such as trams and trains. As needs for personal mobility grow, it was also encouraging to hear from visitors who called on us to put it on the market as soon as possible.
From now on, it is an urgent task for us to realize “A Future Mobile Life that Makes Dreams True.” For that purpose, I believe it is crucial for the entire Aisin Group to work together and make positive contributions to society. As a team member, I also want to do my utmost to achieve that.
Aisin Seiki Co., Ltd. Public Affairs Dept.
Aisin Seiki Co., Ltd. Public Affairs Dept.
After joining Aisin Seiki, Ms. Onishi was engaged in procuring automotive parts, and then took part in the ILY-Ai development project at the Innovation Center.
Currently engaged in a wide range of public relations work as a member of the Aisin Group Public Affairs Dept.