Aisin Seiki Co., Ltd. and its subsidiary, Aisin AW Co., Ltd., will merge business operations on April 1, 2021, and establish Aisin Corporation, Ltd. Our logo and brand slogan represent our hopes and ideas, as well as our determination to realize the brand we are aiming for.

Brand Slogan

We Touch the Future

“We” refers to the entire AISIN Group, brought together by each employee’s dreams and aspirations to create a safe and comfortable future for everyone.

“Touch” indicates our intention to always dream beauty of our future earth, and our determination to touch the future, and change it with our own hands.

Our brand slogan represents the essence of our company’s ideals and determination. We will continue to formulate new ideas and consider how we need to act in order to achieve our philosophy: Inspiring “movement”, creating tomorrow.