Establishment of Aisin Co., Ltd.'s management philosophy, logo, and brand slogan

Jan. 7, 2021

News Release



     Aisin Seiki Co., Ltd. and its subsidiary, Aisin AW Co., Ltd., will merge business operations on April 1, 2021, and establish Aisin Corporation, Ltd. Our corporate philosophy, new logo, and new brand slogan have been established as follows:

1.AISIN Group Philosophy
     AISIN group philosophy consists of (1) Mission "Why we exist", (2) Vision "How we see the future", and (3) Value "What we strive to give".


(1) Mission  "Why we exist"
     We will deliver beauty to our future earth, bringing freedom and happiness to "movement".

(2) Vision  "How we see the future"
     We will act on our dreams and aspirations, show concrete solutions to environmental and social challenges, focusing on the evolution of "movement" by way of clean power as the core and create a safe and comfortable future for everyone.

(3) Value  "What we strive to give"

     1)    To our colleagues, growth and happiness
            
             We will be a company that respects diversity and individual personalities and takes on challenges, one in which our people 
             can act independently and aspire to contribute to society, where they can sense their own growth, take reward from their
             work, and find happiness in their lives.

     2) To our customers, inspiration and trust
          
           We will innovate secure, comfortable, and convenient mobility, that delivers happiness and inspiration towards "movement,"
           with new value that exceeds customer expectations.

     3) To the future, a sustainable environment
          
           We will contribute to creating a better environment through electrification of mobility and clean power that makes effective
           use of energy for a society that is in harmony with nature and where everyone can live with peace of mind.

A word that expresses the AISIN Group management philosophy (1) to (3)
     Inspiring "movement", creating tomorrow

2.Logo and brand slogan
     Development of the corporate logo is based on the company philosophy "Inspiring movement, creating tomorrow." The large, rounded top of the typeface represent AISIN Group companies working together in unity to achieve ambitious goals. The forward-leaning, italicized text represents the energy and drive of AISIN employees as they achieve their dreams and aspirations to create a brighter future. Our logo represents the company we want to be, our hopes and ideals, as well as our determination to work toward achieving our goals.
     The new Aisin brand slogan: "We Touch the Future" represents our company's ideals and determination. "We" refers to the entire AISIN Group, brought together by each employee's dreams and aspirations to help create a safe and comfortable future for everyone. "Touch" indicates our intention to always dream of creating a more beautiful planet, our determination to touch the future, and help change it with our own hands. Our slogan represents the essence of our company's ideals and determination. We will continue to formulate new ideas and consider how we need to act in order to achieve our corporate philosophy.

(1)Logo                             



(2)Brand slogan